downsprout is a self watering planter that attaches to your rain spout, reducing water run-off and self watering for months at a time. A beautiful economical concept created by Caleb Clausing, but there was no branding for the product designed. Three select points were chosen to accompany the brand of downsprout: Simple, Friendly, and Green. The overall campaign is focused towards selling in-store at garden and home improvement stores as a sort of DIY gardener for the busy adult life.
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